Pelland Advertising offers two specialty services: website development & hosting services and our original concentration in four-color process collateral advertising design and printing. Print advertising is far from dead. In fact, it represents one of the best tools for referring traffic to a website with a properly designed call-to-action.
There is no better indication of what Pelland Advertising can do for your company than a careful examination of what we have already accomplished for our existing clients. Worried about cost? Our printing prices are remarkably affordable for the utmost in quality. In fact, the cost of having us print your collateral advertising materials is far less than either the cost of the consumables that you would use to print on your office printer or at your local copy or office center. No “local” printer can come close to matching our price or our design skills. Ask us for a quote and you will agree!
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Rack Cards
Rack cards are essentially postcards that are trimmed to 4x9" and printed in four-color process on both sides, with an overall gloss UV coating, the same size as the front panel of a folded brochure. In fact, most businesses in recent years have transitioned from folded brochures to rack cards, which cost about half the price and are just as effective at generating business. Our one-time design fees are very reasonable, and the cost of subsequent reprint orders is extraordinarily affordable.
All of Pelland Advertising’s postcard products (including rack cards and business cards) are printed on carefully monitored combination runs, saving you time and money by consolidating and sharing many of the costs of production, without compromising the kind of personalized attention that your project deserves. Our standard specifications include 200 line screen printing on a 16 pt. smooth card stock (not the thinner 12 or 14 pt. stock that is often the standard elsewhere), with four-color process and a high gloss UV coating.
Our standard postcard printing offers the option of four-color printing on both sides of the card at no additional charge, and even UV-coating on both sides, if desired. Other options are available, if required, including uncoated stocks, lighter weight 14 pt. stock, and aqueous coating (as a substitute for the UV coating). All of our products are printed in the U.S.A. (or Canada, for our Canadian clients), not outsourced to inexpensive overseas labor markets, and printed on paper stocks that include 30% recycled content (10% of which is post-consumer).
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Postcards
If you are retailing postcards in a gift shop or similar high-traffic environment, the advantages are clear. Even at minimum quantities, it is easy to realize a 100% profit margin, with much higher margins attained when ordering at higher quantities. But the profits from the sale of the postcard are really secondary to the potential profit from the basic use of the postcard itself. Particularly if you run a business that relies upon high volumes of customer traffic, the advantages of what are essentially testimonials being sent to your customers’ friends and relatives (presumably with similar interests) are truly priceless.
If you are implementing any type of direct mail campaign, nothing comes close to matching the cost-effectiveness of postcards, where the real secret behind the success of the mailed postcard lies in its lack of an envelope. The biggest challenge in any direct mailing is to “get the envelope opened.” The opening of an envelope is a non-issue with postcards! Without an envelope (or its added expense), a postcard is generally the first piece of mail which is read, with a message that usually reaches far more people than the addressee himself. We can even handle that direct mailing, from start through finish!
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Flyers & Brochures
Flyers, also referred to as catalog sheets or sell sheets, are an inexpensive means of getting a message out with style. Printed in four-color process, on both sides or one side only, these sheets go a long way toward enhancing a small business’s image, either at trade shows or at the point of sale. They are also used as hand-outs that will help to preserve your message subsequent to a sales presentation. Brochures are essentially flyers that are printed on both sides of an 8½x11" sheet (or sometimes 9x12", 8½x14", 9x16", or 11x17"), then folded to fit into conventional display racks and business envelopes. Catalogs have multiple pages that are saddle-stitched and folded to 8½x11", either with self-covers or a heavier weight cover stock.
At Pelland Advertising, we custom design our flyers, brochures and catalogs, then print them on a premium 100# coated stock (with 30% recycled content, 10% post-consumer), with an overall semi-gloss aqueous coating. As with our postcard products, these are printed on carefully monitored combination runs in the U.S.A. (or Canada, for our Canadian clients), and printed on paper stocks that include 30% recycled content (10% of which is post-consumer).
If you are interested in site maps, which are essentially specialized flyers, please see our site maps.
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Stickers, Labels & Magnets
We design and print a wide variety of additional products that meet a variety of needs. These include product packaging roll labels, cut sheet stickers, refrigerator magnets, letterhead and envelopes, in quantities ranging from 100 to 1,000,000. Label options include gloss overlamination, perforation, weather-resistance, food-grade materials, and permanent vs removable adhesives … all featuring custom specifications and sizes. When intended for resale in a retail environment, stickers and magnets represent a high-profit item with unlimited shelf life. Looking for large format? We also custom design and digitally print vehicle decals and magnets, with no minimum printing quantities. See large format printing.
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Printing quote request
Tell us what you need and we will follow up with a quote. A consultation is always free.